Lead generation

Paying for leads that bounce, or for a form filled in by a bot, is a direct and measurable waste.

What the problem actually is

Lead-gen economics are unforgiving: you pay per lead whether or not it is real. Bot-filled forms, mistyped emails and disposable addresses all bill the same as a genuine prospect, then poison sender reputation when the follow-up bounces. The cost is doubled — wasted spend, then deliverability damage that makes the good leads harder to reach.

Signals that carry the weight here

Email deliverability

A hard bounce costs you twice: the lead and a small amount of sender reputation. Catching it at submission is far cheaper than after a send.

Typo detection

gmial.com is a real person who mistyped, not a fraudster. Suggesting the correction recovers a lead you paid for instead of discarding it.

Phone validity

A number that was never allocated cannot be dialled, so it should never enter a dialler queue or an SDR's day.

Where to start

strictness=1 (balanced)Balanced, and use the suggestion rather than the verdict where a typo is detected — the goal is recovering leads, not rejecting them.

A defensible starting point, not a guarantee. Strictness moves the verdict thresholds only; the risk score itself never changes, so you can re-tune without re-scoring anything.

The call

curl -X POST "https://www.layercall.com/v1/score/user" \
  -H "X-Api-Key: YOUR_KEY" \
  -H "Content-Type: application/json" \
  -d '{"email":"$EMAIL","phone":"$PHONE"}'

1,000 lookups a month free, no card. Get an API key.

Questions

Will you tell me if a mailbox actually exists?

Where we can, honestly. We attempt SMTP verification and return mailbox_exists — but it is null, not a guess, whenever the provider refuses to answer reliably. Gmail and Yahoo accept mail for addresses that do not exist, so any vendor claiming certainty there is inventing it.

Other industries